It’s in our DNA: Newton Identity Guidelines

They represent a pivotal moment for us, serving as a compass for maintaining consistency, authenticity, and innovation in how we present ourselves to the world and our learners. Within this meticulously crafted framework, you'll discover a wealth of insights and standards that have defined the Newton DNA for the past 20 years – updated for global scaling:

Identity Core: Delve deep into the heart of Newton as you explore our mission statement, vision, values, and rich history. Gain a profound understanding of our roots and aspirations, which continue to drive our relentless pursuit of excellence in STEM education.

Visual Identity: Embark on a visual journey that showcases the distinctive elements that make up the Newton brand. From our iconic logo to our colour palette, typography, and captivating layouts, each component is carefully curated to convey the essence of Newton Concept and maintain the highest standards in legibility and inclusion.

Identity in Action: Our identity comes to life across various touchpoints. Experience how our DNA integrates into educational modules, interiors, educational wall prints, merchandise, website, and social media, creating consistent immersive experiences for our audience.

Co-Branding & Governance: Navigate through the intricate landscape of co-branding practices and legal considerations that safeguard the integrity of the brands Newton partners with. Learn about trademarks, trade dress, copyright, and other vital aspects that ensure our brand remains a beacon of trust and credibility.

These guidelines are more than just a set of rules; they're a testament to our commitment to excellence, innovation, and integrity in everything we do. As you explore the depths of the Newton Identity Guidelines, we invite you to join us in shaping the future of education — one inspired idea at a time.

Stay tuned for more exciting updates and initiatives as we continue to push the boundaries of STEM education and inspire the next generation of innovators and problem solvers worldwide!

Newton Identity Guidelines